WORKBOOK: How to hack your brain to earn any amount of money

Опис

The reason you're not earning what you want has nothing to do with strategy, effort, or timing. It's a script your brain wrote before you were seven, and it's been quietly running ever since.

Based on 27 studies in psychology, behavioral finance & neuroscience

Sound familiar?

You've tried all the usual advice.

You've read the books, you've taken the courses, you've tracked your income, set your goals, made the plans. And yet – something keeps pulling you back to the same place.

• You know exactly what you should be doing. You're just not doing it
• You work harder than most people around you – but the income doesn't match the effort

• You raise your prices – then immediately doubt yourself and lower them again
• You have a month where things finally start moving – then somehow end up back where you started
• You invest in coaching, courses, programs — but your revenue barely moves

This is why strategy alone doesn't work. You can have the best financial advice in the world – and your brain will quietly override it every single time, until you change the script underneath.

That's not a motivation or discipline problem. That's neuroscience.

The brain can be rewired at any age – but only through specific, deliberate work 🧠

Neuroscience research on neuroplasticity shows that making unconscious beliefs explicit, combined with small repeated actions that contradict them, is what creates lasting behavioral change.

This workbook is built around exactly that process.

Introducing Brain & Money

A Science-Based Workbook by Olena Lunina ·

Brain & Money is a 12-exercise workbook built on 27 studies in psychology, behavioral finance, and neuroscience. It doesn't teach you new income tactics, but instead shows you the specific beliefs, patterns, and scripts that have been quietly running your financial decisions – and walks you through the exact process of rewriting them.

It's not about motivation, visualization or affirmations. This workbook is real work, with your real brain, based on what actually changes behavior at the neurological level.

What's inside – all 5 blocks:

Block 1 – Your Starting Point. Find your current income script and your financial thermostat – the unconscious number your brain keeps pulling you back to.

Block 2 – Where It Came From. Trace your money beliefs back to their origin. Discover the hidden secondary benefits that make your brain want to stay stuck.

Block 3 – How Your Brain Gets in the Way. Map your personal sabotage pattern and audit the financial language you use every day – the words that are working against you.

Block 4 – The Rewire. Build an action protocol, practice the neurological shift from "lack" to "possibility," and create the brain association that makes earning feel natural.

Block 5 – Your New Normal. Measure what actually shifted. Set your new thermostat. Make the one specific decision that the old version of you would have avoided.

Before/after the Workbook

Before:

• Your income is stuck at the same level despite working more
• You know your prices are too low – but raising them feels impossible
• You self-sabotage right when momentum starts building
• You're afraid to be visible, charge more, or take the leap
• You buy courses but struggle to implement what you learn
• Money feels like something that happens to other people

After:

• You can see the exact belief that was blocking you – and name it
• Your financial decisions come from strategy, not subconscious fear
• Your income thermostat is set higher – and your behavior reflects it
• You take action on the things you used to keep postponing
• Earning more feels possible – not like something you have to fight for
• You have a clear map of your patterns, and the tools to keep working with them

Is this for you?

This is for you if:

• You're a freelancer, coach, or service provider who knows their value but struggles to charge it
• You feel like you're always almost there – but the breakthrough never quite arrives
• You've tried strategy after strategy without lasting results
• You want to understand the psychological root of your income plateau – not just paper over it
• You're willing to do honest, uncomfortable work on yourself

This isn't for you if:

• You're looking for a marketing formula or business tactics
• You want a quick fix that doesn't require self-reflection
• You believe mindset has nothing to do with income
• You're not willing to write honestly about difficult things

This workbook has been used by coaches, consultants, freelancers, course creators, designers, copywriters, and online business owners in over 20 countries.

Hi, I'm Olena.

I've spent 11 years studying money – not in theory, but through my own life, my own decisions, and my own results.

At 18, I flew to Paris on my own money. At 19, I was already earning more than my parents. At 21, I became the first millionaire in my family. Then w@r came to my country and I lost almost everything I had built.

But there was one thing the w@r couldn't take: the understanding of how income actually works at the psychological level. That knowledge doesn't disappear when your life falls apart, because it lives in your head — not your bank account.

This workbook is everything I wish I'd had at the beginning.

11 years studying money & psychology · 27 studies this workbook is based on · 12 science-based exercises

Get Instant Access

Brain & Money Workbook by Olena Lunina · Money Nerd

$47 $13

Frequently asked

Is this another mindset PDF with affirmations?

No. This workbook is built on specific research in behavioral finance, psychology, and neuroscience. Every exercise has a documented psychological mechanism behind it. It requires real writing, honest reflection, and specific action — not journaling prompts or positive thinking.

I've done mindset work before and it didn't help. Why is this different?

Most mindset work either stays too abstract (affirmations, vision boards) or focuses only on surface-level beliefs. This workbook goes to the root — the childhood origins of your financial script, the hidden secondary benefits that keep you stuck, and the specific behavioral patterns your brain has automated. The approach is closer to financial therapy than motivational content.

How long does it take to complete?

Most people complete the written exercises in 3–5 hours across several sittings. Block 4 includes a 7-day action protocol, so the full process takes about 1–2 weeks if you work through it properly. The workbook is designed to be revisited – many people come back to specific exercises when they hit new income ceilings.

What format is it? How do I access it?

It's a PDF workbook – print-ready, A4 format. After purchase you'll get instant access to download it. You can print it and fill it in by hand (recommended) or use a PDF annotator on your device.

I'm not a coach or freelancer. Will this still work for me?

Yes. The psychological patterns this workbook addresses – income thermostat, financial scripts, self-sabotage, hidden secondary benefits – are universal. The workbook has been used by people in employment, freelancing, business, and creative fields. If you earn money and want to earn more, the underlying mechanisms are the same.

Why is it priced so low?

Because the goal is for as many people as possible to actually do this work — not to gatekeep it behind a high price. The information in this workbook took 11 years and hundreds of hours of research to distill. The price reflects where I want it to be accessible, not what it's worth.

The income you want isn't blocked by strategy.

It's blocked by a script your brain wrote a long time ago. This workbook is how you find it — and rewrite it.

Get Brain & Money for $13 →

Instant PDF download · Print-ready · 12 science-based exercises

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